+1I can persuade you...
... buy an S5 or I'll boil your dog.
Seriously though... I'm an out and out Audi man, so obviusly biased, however, I keep looking over the fence and thinking "you know they really are jolly good those beemers", but two things stop me taking them seriously...
1) The styling... just not as pretty as Audi
2) Every Tom Dick and Harry has one. As soon as people can afford a top of the range Ford Focus, they buy a bottom of the range 3 series and put M alloys on as some sort of "I've made it" statement... It's just not quite as exclusive.