I would have to disagree with you on that one. When I had the 25mm H&R springs on my A5, I found the ride to be quite comfortable... no harshness whatsoever. I have read various posts where the 35mm H&R springs tend to be a bit harsh, though.The ride with the H&R springs is definitely much harsher than the stock system.
On another note, I just had my S5 fitted with the KW V2 coilovers yesterday and wow am I impressed! I think the ride is actually a bit more comfortable than the stock setup when it comes to going over bumps in the road. Reb, you will definitely get your desired comfort back with these puppies.
Regarding the V1s, I was going to order those, but they are definitely not out yet. As mentioned above, KW has indicated they will be out in December. Otherwise, I would have gone with the V1s. I just didn't want to wait that long.