I also tried out the B&O system today, and my first conclusion is, that it is way off (down!) from the quality level of the Bose system in my previous S4! 
The sound is not balanced, there are almost no lows (the sub is apparantly not used optimally) and the rear speaker(s) is/are virbrating (on medium volume already!). After 10 minutes, I even stopped playing CDs because it was too annoying.
A bit later a friend of mine got into the S5 and (without telling him anything) I put on one of his CDs. His reaction was: huh? is all ok with your audio?
(he drives a 2007 TT with Bose system as his reference).
Can you imagine how to explain customers to buy this expensive option?
Ok, one question: is it possible to put off the whole B&O DSP stuff (it is possible to put-off Bose in the S4/TT via VAG-COM)?
The sound is not balanced, there are almost no lows (the sub is apparantly not used optimally) and the rear speaker(s) is/are virbrating (on medium volume already!). After 10 minutes, I even stopped playing CDs because it was too annoying.
A bit later a friend of mine got into the S5 and (without telling him anything) I put on one of his CDs. His reaction was: huh? is all ok with your audio?
Can you imagine how to explain customers to buy this expensive option?
Ok, one question: is it possible to put off the whole B&O DSP stuff (it is possible to put-off Bose in the S4/TT via VAG-COM)?