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The Axiom is an exercise in emphasizing the idea of “beauty” within the tradition of Audi’s idiom. What’s that mean? It means it’s gotta look like an Audi. People HAVE to know that it’s an Audi when they first peek at it. But right before or right after that, their next thought has to be “wow, that is quite the sight to behold...

Would you agree?









http://www.yankodesign.com/2010/07/21/regarding-beauty-in-audi/

Cheers
 
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