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Because the people who know about the A5 already want the S5. The people who don't know about the car most likely don't care enough to research it and want the higher performance engine. Now I know a lot of people want the A5 for the 3.0 TDI but the V8 is what people really want, that awesome FSI engine :) The S5 gets noticed more easily than the A5 and will get the word out about the car even faster (especially helpful given the price tags).
No not really. But I think your statement is location specific. Performance diesels are actually gaining rather strong traction in Europe. Fuel prices are making people think twice about going for large petrol engines these days and more people will chose the A5 than the S5 over here. Audi have already sold far more A5s than S5s and that's why delivery on the S5 is quicker.
 
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